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From the mid 70s until the early 80s George Lucas was a young movie god. He didn't actually direct much but he along with Francis Ford Coppola and Steven Spielberg were the bearded young turks who were going to change the movies. They did. But George's impact proved the least film related. Other than the behemoth SW franchise his impact lies in special effects and merchandising: mastering the ways in which you can milk the most out of your fans whilst providing the least actual product which with to do said milking.
Contrary to what younger moviegoers may believe the George Lucas backlash did not begin with The Phantom Menace it begin with the Ewoks in Return of the Jedi. Up until Princess gold-bikini Leia choked Jabba the Hut (one of the great screen villains if you ask me) everyone was having a ball. Those teddy bears felt like jumped sharks to a lot of folks back then. Not me really. But what did I know?
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[Ewok image drawn by Bob McLeod -ed]
tags: Star Wars, George Lucas, movies, film