X-Moolah

So X-Men: The Last Stand, despite its suckiness, made a helluva lot of money over the weekend. That depresses me really. I knew it would do well. I'm not sad that it did well. I'm sad because Hollywood is stupid enough (just watch) to think this means that Brett Ratner was a great choice to direct.


Ed Wood coulda opened this thing huge. When it comes to the opening weekend of sequels, it's about three things: 1. The marketing. 2. The competition. 3. The previous film and the public's feelings about it. X-Men: The Last Stand had a decent marketing campaign, no wide opening competition (none whatsoever), and everyone and their dog loved X2. The giant opening was a no-brainer.

Credit for this opening weekend should go to Bryan Singer and the quality of X2. But Hollywood is dumb.

tags: movies, XMen, Comic Books, X-Men, Marvel, film, Box Office