
And when did Marvel lose their smarts about how to manage their lucrative properties? They were so handily beating DC at the superhero movie game and then they just started getting sloppy. Any old director, any old comic will do. Just slap it up there on the screen, make another 100 million. Don't they realize that these things have a cumulative effect and the money will be shortlived. Did they not notice that this is how the very successful Superman and Batman franchise died for DC? Didn't they notice that it took 10 years and a director as talented as Chris Nolan to get the Bat franchise out of the dank laughable cave it had carved for itself? And didn't they notice it took millions upon millions of false starts and decades to restore Superman's luster? If in fact that's what has happened. We are assuming that this new one is good. Don't they realize that a sequel to Fantastic Four will be like when they made a sequel to Charlies Angels? If the public thought the first was kinda dumb, they aren't going to get all excited for a second...

Movies are 90 to 120ish minutes long. They are not television series. Nor are they monthly comic books. These truths ought to be self evident. There's only so much story you can tell. And why waste an audiences first impression of a great comic book character by making it a cameo? Why don't they just get in the pay cable series business instead?

tags: movies, XMen, Comic Books, X-Men, Marvel, film, DC, Box Office, Spiderman, Batman