I know I'm supposed to be thinking about 2008 by now, but I've been extremely busy with corporate work and freelance work. The annual film experience awards jamboree is suffering from the slow crawl. My apologies but I'm only one man. So let's throw out one more category ... or two.Top Ten Movie Posters of 2007
If I had seen Hannah Takes the Stairs (left) it would have made the list (for my own awards I don't allow myself to nominate films I haven't seen. Even for categories that don't require the seeing. Like "best poster" and "tag line") I really love the color, the composition, whatnot. DIY movies, mumblecore, what have you...these movies aren't supposed to have advertising budgets and terrific posters. How'd they afford it? Was there a crew member involved with a cobweb gathering BA in design?
10 Tease it up! I wrote about the Michelle Pfeiffer Hairspray poster previously. The trend of individual "introducing..." posters is now old hat but I thought this joyous musical was an appropriate one to work that widespread marketing angle. And in Hairspray's case the "who's who behind the do?" poster made punny use of the very idea of a 'teaser' poster
09 Question: Why are international posters so regularly superior to their American counterparts? Have they done research to determine that Americans really like to stare at photoshopped movie star faces that have been awkwardly forced into a frankenstein group candid? It sure seems like they have. Anyway, I like the puzzle / symbol Zodiac poster much more than the vague dark bridge version that we got in the States. It shouldn't be creepier (bright white and all) but it is.
08 The one thing 300 had going for it was the visuals, inspired by and faithful to comic giant Frank Miller. Dig that odd thrusting composition, forcing your eye diagonally up left to a jutting cliff (will a Disney heroine be singing up top?) Then, just as violently, it lets your eye fall with the doomed warriors and a spray of blood. Now I technically know that this is a battle sequence and these are the losers of said battle. But I like to think that it's just an honest depiction of 300's masochism (machismo? just scramble the letters a bit). Watch beefy anthropomorphic lemmings march off a cliff together. Apparently that dinner in hell is tasty.
07 There were some busy posters that tried to convey the collage / multiple identity thesis of Todd Haynes Dylan biopic but the best ones were the near silhouette portraits of the film's stars. The "...is Bob Dylan" and "...are Bob Dylan" tag lines were pleasant complications to ponder while settling into the simple images.
06 It's easy to hold grudges against Bug's marketing campaign for foisted the big lie that a generic horror movie was opening. This secured the movie an OK opening weekend but a lot of walkouts, too... and disgruntled audiences means no word of mouth for future weekends. But away from the commercial (the true fraudulent culprit) the first poster is still a pretty accurate snapshot of Bug's psychological disturbances. And it's memorable too. This is a movie that gets under your skin.
and for the top 5 (i.e. the nominees) "Posters of the Year", you'll have to click over to the FB Awards.
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