He also sends the following note:
Overheard at ShowEast:I love the paragraph break. Was there even a moment when execs considered getting rid of pre-show commercials, that bane of moviegoing that makes the whole theatrical experience as special as staying home in one's living room where one can actually fast forward commercials now? Of course not! But it is maddening that concession prices never fell over the years as ads became more and more ubiquitous. The justification on that $4 cup of soda was always "we have to make money somehow" but given the copious inhouse advertising you'd think that slightly carbonated cups of ice cubes could become more affordable. Listen to your customers? NEVER!
"Our market research shows audiences don't like pre-show advertisements, that they think they're too loud, too long.
So how can we make them more compelling to viewers?"
This one's even funnier
Exec 1: Iron Man had a really good story line. I think there may be a segment of the audience that appreciates that.Hee.
Exec 2: Maybe...
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