Thursday, July 16, 2009

WHIP IT! Trailer

Yet another example of how I don't understand movie marketing at all.



I lurve this concept for a movie but the trailer feels too generic. Like a lukewarm "find yourself!" comedy. Even if it is lukewarm (it might be), you're supposed to disguise that. The way they disguise everything and sell the wrong movie constantly. Like that trailer for The Road (which is 100% ridiculous since big action setpieces and thrills is not the tone of the movie whatsoever. People will be so angry when they're watching it.)

And why the missed opportunity to have like character freeze frames and make it look raucously entertaining / funny like "Drew Barrymore is 'Smashley Simpson!'" etcetera. For the millionth time I find myself perplexed that movies spend so much money on reasonably famous people (rather than unknowns for scale) and then never mention that they're in the movie?! Eve? Juliette Lewis? Kristen Wiig? Marcia Gay Harden? You don't wanna mention their names? Weirdness.

But I still can't wait to see it.