Will Apparition Haunt the Oscars ?

Oscar watchers take note: Prestige pic distribution titans Bob Berney and Bill Pohlad, who between them have brought you a huge array of Oscar players ( among them), have announced the name of their new company. It's "Apparition". If English is your second language you should know that that means:

a): an unusual or unexpected sight : phenomenon b: a ghostly figure

Will this new company haunt the Oscars this year?

Their inaugural release is Jane Campion's romantic drama Bright Star (previous posts) (previous posts) and they'll follow it with Tree of Life starring Brad Pitt. The latter, Terence Malick's "mystical epic", was previously rumored to be delayed until 2010. There's no new release date but the Apparition press release indicates that it is arriving in 2009. Hopefully the release strategy will be less baffling than that afforded Malick's last picture The New World.
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